The demise of this music we call "smooth jazz" is not
nearly as close as the harbingers of gloom and doom would have
you believe. The radio format as we've known it for the last
15 years is fading fast and the moniker "smooth" may
be following close behind, but the music is very much alive. If
you've been to a concert lately or checked out this marvelous glut
of new CDs that are being released it's pretty obvious that the
music itself is strong and getting stronger. The erosion
of the corporate radio format and its shift to vocal-oldies heavy "Smooth
A/C" is really a blessing in disguise. Instrumentalists
are starting to look out at those crowds of fans at concerts and
think "why not play for them instead of for a radio format
that isn't going to play my music anyway" They are freeing
themselves from the cookie cutter and starting to get more creative
with their music. That's a very healthy move and a trend
that could take us through these growing pains and right up out
of the ashes into a new configuration that does the music justice
instead of watering it down.
We have had a run of outdoor concerts in very accessible places
here. The Jacksonville Jazz festival moved from a closed
amphitheater to the streets of downtown and the buzz about the
free beachside concerts has gotten so strong that there are wall-to-wall
lawn chairs and blankets long before the opening act takes the
stage. People will check something out if it is accessible
and, well, free. That's happening a lot here and they are
loving what they are seeing. I've spent more time over the
last few months taking pictures of people in the crowd than the
musicians onstage because it has been so much fun to watch people
discover this music on their own terms. They come in all
ages, but as this is a younger market, they skew much younger than
the radio format's profile. A lot of twenty and thirtysomethings,
often with kids. A good smattering of students, surfers,
and beach bums as well as the boomers who mostly grew up in a thriving
progressive rock market. A lot of them are newbies. They
hear the music in the distance, walk up to check it out, and are
so captivated by the sounds, charisma, and energy they see coming
from the stage that they want to get closer. I saw a really
young group crowded in front of the stage just mesmerized by Hiromi,
Stanley Clarke, and Lenny White. People backed up several
blocks in all directions for Braun, Elliot, and Butler's Jazz Attack. You
should have seen the crowd that ran up to the stage and started
dancing when Paul Taylor walked on to deliver the first notes of "Ladies
Choice." Jam Band aficionados leaning against the wall
at FreeBird Live, our prog-alt music venue here, were seriously
blown away by Ken Navarro and his band. They line danced
to Four80East and went nuts when Eric Darius went all out. A
packed crowd that looked like they were there for a Skynyrd revival
went frenetic when Golub played blues-rock and Euge Groove went
over the top during an outdoor Guitars and Saxes show.
So here is the big disconnect. After an experience like
that, a person who is new to the music gets in their car and seeks
out the radio station that had banners flying at the event. They
hear a slow, string synth-laden instrumental version
of a song that is older than they are. What a buzz kill! Or they
stick around and hear five or six easy listening songs that their
parents are even tired of. They are gone and not coming back! Everything
that fires up a future fan has become verboten in the radio world
and that is the world that has defined us. People love wailing
saxes, powerful horn sections, rock guitar solos, funky jams, heavy
percussion, and songs that have a strong melody. When the smooth
aesthetic took over in the mid 90s "too exciting" became
the kiss of death as far as getting airplay. In the long run, that
lack of excitement became the kiss of death as far as building
and holding an audience. You don't want every song to be a blast
in the face but a constant diet of sound-alike moodscapes, slow
grooves and oldies can get real tired real fast. That's when the
audience erosion and image problems began. Thing is, that's only
the face of the genre - the image projected by the “singles” that
have to be tailored to fit an easy listening radio format. Dig
deeper into the albums, check out a live show, or find a strong
Internet radio station and you'll see that this is far from all
there is to this music. We need to melt down the tip of the iceberg
so the undersea part can come to the surface because our future
is definitely in the undercurrents.
It's time to shake off the past and reevaluated outdated rules
and concepts. If it's boring, the boomers and scaring off the newbies
it might be time to shift the focus to representing the music as
it really is and recultivating all the elements that got smoothed
out to flatline over the last decade. There is a place for "Breezin'" and "Feels
So Good" but a person who is in their late 30s wasn't even
in kindergarten when these songs came out. My cousin was born the
year after the format staple "100 Ways" charted, and
he has an MBA, a job, a house, and is starting a family. Some influences
from the past will always be relevant but it's not what you want
to anchor your identity on. Eric Darius, whose live shows define
the face of our future, asked his Facebook friends what they would
like to hear from him on his next album. People started evoking
history, asking for tributes to artists who peaked in the mid-20th
century. My shoutout was only affirmed by one person - you are
the future, you've been blessed with the vision to feel it and
play it so follow it and others will follow you. Don't follow
others down a backward path! It's not about creating a youth movement
at all, though. Jeff Golub and Ken Navarro, both in their 50s,
are breaking through and breaking boundaries just as much as the
twentysomethings. Maybe even more because their experience and
credibility make it easier for them to stand up for what they believe
and start to sound like who they are.
There are a lot of people who became integral players in the radio
format who have taken that same paradigm into their new media adventures.
Sometimes it's hard to shake off a learned behavior, shift perception,
or realize that your traditional role models are traveling an outdated
path. I hear Internet radio stations still chained to imitating
KKSF and WNUA. Why? If your hands are not tied by someone else,
why tie them up yourself. Go to a live performance. Watch the audience.
Look at their faces. Watch what moves them and what makes them
clap and yell for more. That's the sound we need to nurture, cultivate
and bring into the foreground. Bring back the sound that was creating
so much excitement before the music got sidetracked on the easy
listening path. Those of us who got into it before the "great
smoothing out" felt the loss more with each passing
year. A lot of us still remember that spirit, and new generations
have entered adulthood and seek the same thing. It's time to recall
it and rekindle the flame. This can be the new adult alternative
music. After all, even the boomers who are approaching their 60s
don't want to turn into their parents who greyed-out listening
to the Living (?) Strings. They
grew up with “progressive” and still want that feeling. We've
just got to shake off the cobwebs of "smooth and relaxing" and
let the real essence of this music shine through. Do that and it
old and new fans will find irresistible.